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You gotta have (FOF) friends

2010 February 8
by Geri

3 p.m. today

My cell phone rings.  It’s Lois, the head of the agency that’s handling public relations for FOF.

Lois:  “CBS News just called.  They want to feature you and a few other FOF women on tonight’s 11 p.m. news. Call this woman quickly [and she rattled off the name and cell phone of the CBS reporter.] I don’t care if you have to turn yourself into a pretzel. Do it.”

Faboverfifty Women with Geri Brin Interviewed By CBS

left to right: Cathy, me, Joni and Susan with Mary, the reporter from CBS News (photo by David Segal)

When Lois recommends that I do something, I jump.  I trust and respect her opinion on mostly everything. FOF is launching in 10 days and Lois is up 24/7 doing her PR magic.

3:10 p.m.

I call the CBS reporter who gives me the details.  She’d like four women (including me) to be at Times Square at 6 p.m. to tape a segment.  I have precious little time to find three FOF friends who can drop what they’re doing to meet me.

I call Susan, Cathy, Jayne, Joni, Linda, Barbara, Terry and Catherine.  Susan is the only FOF woman I reach right away. “Sure, I’ll meet you,” she says.

3:15-4:15

Calls, e-mails and voice mails are darting back and forth between me and the seven other women.  By 4:15, I also have commitments from Cathy and Joni. The remaining five have all checked in and want to do it, too, but they either have previous engagements or are out of town.  Barbara even tries to change her other dates, but can’t.

FOF women don’t hem and haw, fiddle and fuss. They’re there for a friend. Bless their hearts.

I love you all.

PS click here to watch the CBS segment

9 Responses leave one →
  1. February 8, 2010

    Congratulations. Let us know if it’s on YouTube.

  2. February 8, 2010

    Thanks LPC

    I will

  3. February 9, 2010

    Congrats can’t wait to see it….go girl!

  4. Maravonda permalink
    February 9, 2010

    You all look fantastic! Hope I can see it on youtube!

  5. February 9, 2010

    I am a publicist, too and this is great coverage. CONGRATS!! I am passing FOF’s info on to my Mom. I hope it inspires her.

    http://www.permedtonatural.com

    • February 10, 2010

      Thanks Staci. We can’t wait to get started.

      Geri

  6. Mayan permalink
    February 9, 2010

    I saw the CBS spot … that’s how I found your blog!

    One more year to hit the FOF line for me but doesn’t hurt to reconnoiter. :)

  7. February 9, 2010

    Hi Mayan,

    You have a great name.

    We’d love you to be part of this community even if you’re not yet FOF. :) We launch the site next Thursday.

    Geri

  8. February 12, 2010

    Congratulations! What a great segment on CBS! I am so amazed at how editors can get so much information in such a small amount of time, but they did a beautiful job and you really pulled it together, Geri!

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