I usually face most everything head on, but any time I needed to buy insurance, invest my hard-earned money or think about subjects like estimated taxes and lines of credit, I wanted to hide under the covers. Frankly, I’ve usually leaned on a man to help me make financial decisions, from a former boyfriend who chose the mutual funds to buy when I received a big bonus years ago to my accountant uncle who made the decisions about how to structure my will. Just deal with it and make it go away, I always thought.

It’s a well-known fact that most women, financially independent or not, are fairly insecure about handling financial matters.  We despise the unintelligible jargon thrown at us and we don’t seem to get sensible answers when we ask too many questions.  So we abdicate.

You say I need what kind of insurance?

Women really do look at money differently than men.  Money isn’t simply to accumulate or used to measure our importance in the world.  It’s the tool to make our lives—and the lives of our family—healthier and happier.

Thankfully, a few financial institutions are starting to recognize that if they respond first to the unique needs of women, they probably will sell them more products and services. Fab Over Fifty Women, whose lives are often dramatically changing on many fronts, will welcome financial education that’s delivered in an uncomplicated, relatable—and understanding—style.

When we launch www.faboverfifty.com in the New Year, we intend to partner with one of the institutions that wants to give us just what we need.